How I Do Content
How I Do Content
Latest Episodes
272. The Visibility Trap: When More Visibility Is The Right Problem To Fix (And When It Isn’t)
Visibility is one of the biggest shiny objects in marketing.Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world.And because tho...
271. If I Audited Your Marketing Today, Here’s What I’d Look For First | Why Your Marketing Isn’t Working
I spend a lot of time observing, auditing and creating marketing for both myself and my clients. My days are spent immersed in all things marketing – whether it’s strategy or execution. I know where to look when things a...
270. Your Q4 Marketing Plan: What Your Marketing Needs to Do Between Now and Christmas
It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January.And because Q4 is...
269. Creative Launch Campaigns: How to Make Your Next Launch Stand Out with Kelsey McCormick
IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right.“Hey guys, my new album is available now.”Followed by a couple of Instagram Stories, a countdown sticker and a hand...
268. How to Sell in Q4: What You Need to Know About Buyer Behaviour
We’re on the cusp of the busiest sales period of the year.So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this...