How I Do Content
How I Do Content
Latest Episodes
275. 3 Simple Marketing Funnels I'd Recommend for Online Service Businesses in 2027 (And How to Choose Yours)
I have a bit of an uncool admission to make – I'm a BIG fan of funnels.In fact, I think having a customer journey that helps your dream clients move from discovering your business to actually buying from you is one of the most important ...
274. 3 Things I Wouldn’t Put on Your 2027 Marketing Plan (Yes, Including Substack)
Can you believe it’s already November AND 2027 is just around the corner.And you only have to open Instagram to be reminded of this fact!Between the 2027 marketing predictions, business planning workshops and everyone sharing what...
273. Why Your Ideal Clients Aren’t Buying (Even When They’re Interested)
One of the most frustrating things is knowing you already have Beyonce-level, dream clients in your world – but they’re not buying.Even though they have a problem you can solve, they want the outcome you help create and they’re already p...
272. The Visibility Trap: When More Visibility Is The Right Problem To Fix (And When It Isn’t)
Visibility is one of the biggest shiny objects in marketing.Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world.And because tho...
271. If I Audited Your Marketing Today, Here’s What I’d Look For First | Why Your Marketing Isn’t Working
I spend a lot of time observing, auditing and creating marketing for both myself and my clients. My days are spent immersed in all things marketing – whether it’s strategy or execution. I know where to look when things a...