How I Do Content
How I Do Content
Latest Episodes
273. Why Your Ideal Clients Aren’t Buying (Even When They’re Interested)
One of the most frustrating things is knowing you already have Beyonce-level, dream clients in your world – but they’re not buying.Even though they have a problem you can solve, they want the outcome you help create and they’re already p...
272. The Visibility Trap: When More Visibility Is The Right Problem To Fix (And When It Isn’t)
Visibility is one of the biggest shiny objects in marketing.Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world.And because tho...
271. If I Audited Your Marketing Today, Here’s What I’d Look For First | Why Your Marketing Isn’t Working
I spend a lot of time observing, auditing and creating marketing for both myself and my clients. My days are spent immersed in all things marketing – whether it’s strategy or execution. I know where to look when things a...
270. Your Q4 Marketing Plan: What Your Marketing Needs to Do Between Now and Christmas
It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January.And because Q4 is...
269. Creative Launch Campaigns: How to Make Your Next Launch Stand Out with Kelsey McCormick
IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right.“Hey guys, my new album is available now.”Followed by a couple of Instagram Stories, a countdown sticker and a hand...