How I Do Content
Episodes
262 episodes
262. Why Repeating Your Messaging Works: The Psychology Behind It
So let me take you behind the scenes and play out a conversation that happens on repeat with my clients.They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”
261. Using AI To Create Content Isn't Saving You Time. Here's Where Those Hours Are Going.
So we need to have a frank discussionAnd you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win.But right now, you’re doing something that’s actually stopping you f...
260. 10 Messaging Tweaks To Help You Make More Sales: Why Your Content Isn't Converting
98% of business owners tell me they want to make more sales…But when I actually look at their messaging (and the by-product of this, their marketing) – it’s not optimised to help them make more sales or stand out in the current landscape...
259. Your sales season lead generation checklist: 11 ways to fill your sales pipeline
Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing! And if you’re planning to sell during this season, you want to make sure your sales pipeline is...
258: Mid-Year Observations from 2026 So Far: AI, Content & What's Actually Working
Can you believe we’re halfway through 2026?I know I’ve been reflecting on the last 6 months in my business, but also thinking about how much has shifted in the online space in a very short amount of time. I don’t thi...
257. The Portfolio Business Model: How to Build a Business AI Can't Replace with Monique Harding
There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your ...
256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing
If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you!Because I’ve seen this scenario play o...
255. Let's Yap About Yapping. What the latest online obsession can teach you about messaging
It’s time – to yap about yapping. Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also ...
254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili
Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?!But what if I told you, the problem often isn’t your strategy – it’s YOU. I know, I ...
253. 7 Years of The Social Bolt: 7 Lessons from 7 Years in Business
Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced som...
252. How to Be Unmissable in a Sea of AI Slop
As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. Every piece of content looks and sounds exactly the same. And the impact of this sea of AI slop, is that you’re now trying to ...
251.The behind the scenes story of The Social Bolt + Becoming a Messaging + Marketing Wizard
After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. Because NGL, I had absolutely nothing planned. Now I can obviously, quite easily come up with a...
250. What 250 Podcast Episodes Taught Me About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti
When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person.I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behi...
249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.
I have a confession to make.Even though I’m a messaging + marketing wizard and I love creating content…I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [ins...
248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith
The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.If you're someone who...
247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton
Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat.And the frustrating part is that it's got nothing to do with their wri...
246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition
If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business ...
245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition
Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic...
244. 3 Things I’d Recommend If I Were Your Marketing Consultant: Launching a New Offer Edition
Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellne...
243. Confessions of a Messaging Wizard: I Committed the Cardinal Sin of Messaging
I committed the cardinal sin of messaging – I spoke to the wrong person.Yes, even a messaging + marketing wizard like me makes mistakesAnd sure, I could pretend like it didn’t happen and not share this with you (because most peopl...
242. Girl, we need to have an honest conversation about your marketing
I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.And while yes, the goal is always sales, it’s also one of the best ways to see what’s act...
241. Messaging Not Working Like It Did Last Year? Here’s What To Change.
If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?Because what I see most people do is make it mean something about themselves. <...
240. How to Talk About Your Offer So the Best-Fit Clients Say Yes with Miish Grixti
There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.Because in your head, the offer makes total sense.You know the depth of the work.Yo...
239. Why Your Ideal Client Doesn't Feel Like Your Offer Is For Them (And How To Fix It)
At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.They told meI want my messaging to be more specific – I know...
238. Why Your Website Traffic Isn't Converting Into Paying Clients (and how to fix it)
Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.And that’s ...