When most business owners hear the word tech, they instantly want to hide under their desk.Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language.And instead of helping yo...

Welcome back to Part Two of this special mini-series on the How I Do Content Podcast.Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits.And in doing these audits, I notice...

Over the last couple of weeks, I’ve completed more than 20 content audits.These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out...There are common mistakes showing u...

Ok, let’s talk about the dementor in the room – content in 2025.Unless you’ve been living in a cupboard under the stairs you would know that creating content right now just isn’t hitting the same.Your posts get likes, sure. Your s...

A hot topic of conversation in my world right now is around burn out and business models.More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition awa...

Creating content isn’t meant to be that Sirius…But recently I’ve found myself feeling really bored by content, especially on social media. Bored creating my own content.Bored scrolling thr...

Business growth is the ultimate goal for so many business owners. I mean you started your business for the amazing opportunities that are available to you right?But when you’re ready to step into that next level of business, ...

It should come as no surprise to you that messaging is my favourite business spell.It’s something I use on repeat in my business…It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING ...

If you’ve got a launch next month, your pre-launch strategy will make or break your results.Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.I’ve just w...

I’ve just wrapped up the most recent launch of my program Micro Messaging.And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.So this meant that my messaging + marketing ...

I know you probably didn’t start your business because you’re obsessed with systems and processes.But this comes with the territory of running a business.And if your client journey is clunky, your backend is pure chaos, and your b...

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.Advice like…Show up every day and the right people will find you…Just keep adding value and it’ll pay off eventually...

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you g...

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…But then it feels like you’ve reached a limit that you can’t quite break through.You’re stuck at the same i...

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working...

Welcome back to Messaging on the Mic!This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, ...

It’s another episode of Messaging on the Mic.This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.And in Volume 2 I revie...

It’s time for me to review another biz wizard’s messaging + marketing…Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different ...

It’s my favourite time of the year – Messaging on the Mic is BACK!If you’re new to Messaging on the Mic Series let me get you up to speed.Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.Anyone i...

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clie...

You know that moment in business when you look around and think…“How did I end up here?”The money’s coming in… You’re good at what you do…But everything feels heavier than it should. Your of...

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes.Most podcasts don’t even make it past episode 10.It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strate...

Everyone and their dog is using ChatGPT to write their content right now.Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”But let’s be honest – is it actually saving you t...

You know what you don’t see on the highlight reel?The breakdowns behind the breakthroughs.The resilience it takes to keep showing up when it would be easier to walk away.The real, messy, magical journey behind building a bu...

You’re doing all the things.You’re posting on Instagram.You’re emailing your list. Your offer is solidYou’re casting content spells left and right – but the likes are low, the DMs are dea...