If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?Because what I see most people do is make it mean something about themselves. <...

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.Because in your head, the offer makes total sense.You know the depth of the work.Yo...

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.They told meI want my messaging to be more specific – I know...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.And that’s ...

One of my biggest beliefs in business is that → better questions = better results.I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my co...