223. The Secret to Smarter Marketing: How to Use Data to Make Better Decisions with Brooke Huckerby

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content… 

But you’re still not sure what’s actually working.

If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else.

And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounded data, and that’s why they get stuck.

But the dog’s honest truth is marketing will feel a whole lot easier when you actually know what’s working and what’s not.

And that’s exactly what today’s episode of the How I Do Content Podcast is all about – learning how to use data to make better marketing decisions so you can stop guessing and start creating content that actually converts.

I’m joined by the brilliant Brooke Huckerby – founder of Penn & Lytics, Marketing Analytics Strategist, and self-confessed data translator for real-world marketing.

With over a decade in digital marketing (eight of those years spent deep in analytics) she’s the wizard who can turn messy data into clarity, confidence, and results.

In this episode, Brooke and I dive into what it actually means to make smarter marketing decisions, how your data can show you exactly what your audience wants, and why numbers and creativity aren’t enemies – they’re the ultimate power couple when it comes to creating content that connects and converts.

So if you’re ready to take the guesswork out of your marketing and start making smarter, data-driven decisions – you’re going to love this one.

CONNECT WITH BROOKE HUCKERBY

• Follow Brooke on Instagram @pennlytics
• Watch the Metrics that Matter Masterclass https://pennandlytics.com.au/resources/free-download-15-minute-mini-masterclass-metrics-that-matter/ 
• Join the Waitlist for Smarter Marketing https://pennandlytics.com.au/smarter-marketing-starts-here-program 
• Find out more https://pennandlytics.com.au/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

marketing analytics for small business, how to use data in marketing, data-driven marketing strategy, how to track marketing performance, key marketing metrics to measure, content that converts, marketing channel mix, Google Analytics for beginners, Google Search Console tips, understanding website traffic, how to read marketing data, voice of customer research, using AI to analyse data, content optimisation strategy, how to find what content works, data-informed content creation, SEO vs social media traffic, marketing funnel metrics, small business marketing insights, how to make smarter marketing decisions,  data-driven content marketing, using analytics to improve sales, understanding audience behaviour, marketing data for creatives

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