How I Do Content
How I Do Content
252. How to Be Unmissable in a Sea of AI Slop
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As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop.
Every piece of content looks and sounds exactly the same.
And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations.
This isn’t fear-mongering either – the data AND consumer behaviour both back it up.
When AI started becoming a thing in 2023, the sentiment was mostly positive. People felt excited to use it, and boy did they ever. But now thanks to overuse and the resulting AI slop fest, consumer enthusiasm and even consumer acceptance for AI-generated content has dropped significantly.
So what does this mean for you, the business owner?Well obviously, if you are going to use AI to create your content, proceed with caution.
Be aware that your consumers are thinking about this when making purchase decisions, so you need to make sure your content isn’t giving off AI slop vibes.
How?
In today’s episode of the How I Do Content Podcast I’m sharing 3 things you can do this week to make sure your content is unmissably, undeniably, un-AI-ably YOU.
So let’s get into it.
WANT MORE?
- Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/
- Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
- Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
- Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
- Find out more at https://www.thesocialbolt.com.au
TOPICS COVERED IN THIS EPISODE
how to stand out on social media, AI generated content problems, AI slop marketing, how to make content that stands out, content marketing strategy for small business, how to sound human in your marketing, authentic content marketing, how to create content with AI, AI content vs human content, standing out in a saturated market, content marketing tips for coaches, how to use AI without losing your voice, unique content ideas, messaging strategy for online business, brand voice and AI, content that converts, how to create original content, avoid AI content pitfalls, personal brand content strategy, business owner content marketing
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