255. Let's Yap About Yapping. What the latest online obsession can teach you about messaging

It’s time – to yap about yapping. 

Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also let all the think pieces settle before I add my perspective to the mix. 

And if you’re thinking “Tahryn, what the heck are you on about?” – stay with me.

In today’s episode of the How I Do Content Podcast, I’m going to tell you more about the latest online obsession, coined “yapping,” and whether you should become a certified yapper yourself. 

The online space is divided, so I want to share my thoughts and how it applies to your business AND specifically your messaging. 

So let’s yap.

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• Sign up for the Messaging for Leads Mini-Mind at https://thesocialbolt.com.au/mini-mind/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

yapping trend, what is yapping on Instagram, yapping on camera, Jessi Jean Yap Challenge, how to talk to camera confidently, face to camera Reels, talking head video tips, how to grow on Instagram with Reels, online business messaging, how to sell the transformation not the feature, selling to your audience's fears, content creation for service based business, how to message your offer, should I make Reels for my business, what to say on camera, marketing trends 2026, how to grow an Instagram following fast, clear messaging for small business

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