Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic...

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellne...

I committed the cardinal sin of messaging – I spoke to the wrong person.Yes, even a messaging + marketing wizard like me makes mistakesAnd sure, I could pretend like it didn’t happen and not share this with you (because most peopl...

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.And while yes, the goal is always sales, it’s also one of the best ways to see what’s act...

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?Because what I see most people do is make it mean something about themselves. <...